Elite beauty care 100% organic & pure

Story of ALIA Argan oil

it’s an invaluable organic beauty product that has been kept secretly hidden by Moroccan women for centuries. Even though awareness and demand for Argan oil and its many benefits has been on the rise, the industry still remains small and operated by local Moroccan women using a quern to extract the oil. This method prevents the oil from losing its benefits, keeping it this way 100% pure.


Its Origins


Argan Oil comes from the fruits of Argan trees. These trees are only found in the semi-desert region in the south-western of Morocco. This beautiful golden oil is rich in nutrients like Vitamin A and E, antioxidants and fatty acids that boost health, both within and without.

Argan Oil is made by peeling off the outer coating of the fruit and pounding its inner nut with rocks to retrieve tiny grains from which the oil is obtained.

There are two varieties of Argan Oil; one is used for culinary purposes and the other is used for cosmetic purposes. One is as beneficial as the other. 

Renown cosmetic companies have been introducing Argan oil to their customers through skin creams and hair serums; however, as Dr. Neelofur Wajahat (beauty expert and salon owner) clearly explains, “true results are experienced by using 100% organic and pure argan oil. Combining this beautiful gift from mother earth with chemicals will alter its original form.”


Argan oil and its many benefits


Skin Benefits:

Argan oil has strong anti-ageing properties due to a high concentration of Vitamin A, Vitamin E and Saponins that soften skin. All these nutrients help restoring the water layer in the skin, keeping it hydrated, wrinkle-free and less likely to inflammation. The antioxidants found in the oil combat skin impurities and thereby, prevent acne. Dr Wajahat explains that it gives a non-sticky, moisturised radiance, it also acts as a natural remedy for dry skin, acne, burns, psoriasis and eczema. He recommends it to clients who suffer from similar skin conditions and it almost always works. Argan Oil has 200% more Vitamin E than any other oil. This elixir of beauty can even eradicate stretch marks with just a few drops.

Argan Oil is also included in sun-screen treatments as it provides a natural shield against UV rays and heat. It can fix any dry skin, including cracked heels and cuticles, it can tone the complexion and adding just a drop or two to your foundation can give you an instant glow. What’s more important, specially for those who have a very sensitive skin, is that the oil is completely safe from external chemicals that can cause skin irritations.


Hair Benefits:


“Argan oil is a one-stop solution for those with dry and frizz-prone hair,” says Lahore-based beautician and makeup artist Eram Rasheed. “The oil is light and non-sticky which makes it great for summers and it keeps the scalp safe from sun-scorching and dehydration.”

There are three main ways to use Argan oil on hair, the first one is using it as a leave-in conditioner. To enjoy its wonderful results, after a shower you need to apply a few drops of Argan oil to your ends and scalp. Unlike any other hair product, Argan oil will protect the scalp without leaving your hair with an oily look. It is especially advantageous to those who frequently heat-style their hair.

Furthermore, a few drops of Argan oil will add shine and calm frizz in just a matter of seconds, eliminating the need for chemical hair products. It can also be applied overnight for a deep conditioning treatment. For this you can wrap up your hair in a warm towel and going to bed. In the morning, rinse it off to enjoy a soft and luminous hair. However, for those who are not a fan of going to bed with their hair wet, Argan oil can also be added on dry hair and scalp before going to bed. The same benefits will be enjoyed after rinsing it off in the morning. Argan oil is renown to be the best natural conditioner.


Health Benefits:


The grains derived from the fruit are roasted prior to grinding to produce Argan oil for culinary use. This brings a delicious, nutty flavour to the oil. Unlike cosmetic Argan oil, culinary Argan oil is less expensive because the process or roasting the grains prior to grinding offer a larger quantity of oil.

Preliminary studies indicate that Argan oil may offer cardiac benefits much like those of olive oil. For example, Dr Charrouf at Mohammed V University in Rabat, Morocco, conducted a study which showed lower cholesterol levels in 152 subjects that ingested five teaspoons of Argan oil daily. Another study from the Journal of Nutrition, Metabolism and Cardiovascular Diseases 2005, examined 60 males who were fed Argan oil during breakfast for three weeks. It found an increase in enzymes that prevent oxidative damage that leads to heart diseases. Nonetheless, studies remain inconclusive thus far.


Regardless, Argan oil can be a delicious addition to any salad or pasta. Since it is completely pure, there can be no side effects of consuming it. Its delicious nutty flavour will only boost the taste. However, its healthy properties might be lost due to heating, so it is best drizzled over your plate.


Benefits of our Argan Oil (ALIA Argan Oil):


This beautiful oil is mostly used as a skin moisturiser to hydrate and soften skin. Argan Oil has a high content of vitamin E and fatty acids. Because of these nutrients it has been proven to be the ideal product to give skin a natural boost. It absorbs easily, it’s non-greasy and non-irritating, which makes it a great natural moisturiser.

It is easy to use as a full body lotion, including the face and neck. Simply apply a few drops into your skin using gentle rubbing motions, as you would do with any face and body lotion.

Alia Argan oil is also proven to make hair softer, stronger, silkier and shinier. It is an ideal hair conditioner that can also help to treat split ends and prevent frizzy hair. Due to all its abilities it is commonly used as a styling agent. Using Argan oil to condition your hair is extremely easy. it only requires rubbing a few drops of this miraculous oil in your palms and then comb your fingers through your hair to apply evenly from root to end. This routine is also suggested to those who often blow-dry their hair.


Anti-Aging Benefits:


Not only does Argan oil act as an effective moisturiser, it can also give skin a youthful glow and reduce the visibility of wrinkles. Its anti-oxidant effect makes this golden oil the ideal anti-aging product. Argan oil restores elasticity and leaves skin feeling plumper and softer.  The best way to enjoy its anti-aging effects is by massaging a few drops into your neck and face before bed. It acts as a moisturized and anti-ager all in one.


Dry Skin Conditions – Benefits:


People suffering from dry skin, any sort of burns, or skin conditions such as eczema, will benefit tremendously from Argan oil. The vitamin E and fatty acids in Argan oil are excellent for repairing damaged skin and providing it with nutrients that will prevent further dryness and irritation and will soothe skin. Applying a small amount of oil directly to the afflicted area, and massaging it gently, will provide immediate relief and encourage healing.


Acne – Benefits:


Other oils and moisturisers can exacerbate skin conditions such as acne, whilst Argan oil soothes the afflicted skin and promotes healing. Acne is often the result of oily skin. Since Argan oil is non-greasy, it helps to balance skin by providing natural moisture. Argan oil also contains anti-oxidants which help to heal damaged skin cells and reduce inflammation.

A few drops of Argan oil need to be applied and rubbed onto the afflicted skin, only after the skin is cleaned and dried, to ensure that its essential moisture and nutrients will be introduced to the skin. Repeat this process twice a day to help clear up mild acne as well as balancing oily or dry skin.


Protection and Healing – Benefits:


The antioxidants in Argan oil are beneficial for healing irritated, cracked, damaged or even burned skin. It is best used as a preventive for dry or sore skin, but it can also be used to speed up healing. Its many properties include reducing inflammation, soothing pain and increasing healing rate.

Applying a few drops of argan oil into sore or damaged skin helps to speed up the healing process.




Stretch marks have always been an issue for many pregnant women, but argan oil is the ideal protection against stretch marks and sagging, puckered skin after birth. Argan oil increases the elasticity of skin due to its vitamin E content. The use of a few drops of argan oil to rub into breasts, bottom, thighs and stomach during pregnancy reduces the likelihood of developing unwanted stretch marks.

Argan oil is undoubtedly the best for keeping skin and hair soft, healthy and hydrated during pregnancy.


Foot, Hand and Nail Treatment


Argan oil has softening properties that are ideal for dry hands, brittle nails and cracked, hard skin on feet. It both moisturises and softens skin, leaving hands and feet flexible and nails strong, healthy and soft. Massaging a few drops of argan oil into cuticles, hands and feet before bed each night will be enough to experience these benefits.


Lip Moisturiser


Lips can easily become sensitive, dry and cracked, especially when the weather conditions are cold or dry. Argan oil is the perfect product to ensure lips stay fresh, soft and supple. Rubbing a drop or two into dry lips as a balm will ensure these benefits. Always be sure to remove any excess.


If allowed to, argan oil will change the way you live your life. This miracle oil can be safely used in its pure form, it doesn’t need to be mixed with other ingredients in lotions, moisturizers or conditioners. In fact, one bottle of pure argan oil guaranties all these benefits.


All This… In One ALIA ARGAN OIL Bottle

1 comment

  • Brenda

    How much the price in dirham this aliA argan oil,thanks, and how can i order

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